Indirect Advertising

Indirect Advertising

Near the Kingsport Press in Tennessee a southbound bus makes a scheduled midday stop of twenty minutes so that passengers may freshen up and get a bite to eat. One driver said, as he brought his bus to a stop: "Folks, we'll be stopping here for twenty minutes. This line makes it a strict policy never to recommend an eating place by name, but if anybody wants me while we're here, I'll be eating a wonderful T-bone steak with french fries at Tony's first-class, spotlessly clean diner directly across the street."

Indirect advertising is indeed important and often more effective than the direct pitch. So is the indirect witness for Christ. The believer who reveals Christ by the way he lives, moves, walks, talks, eats, reads, pays his bills, keeps his garden free of weeds and a thousand other details of life, will probably do more than the fanatic with the sandwich board that reads, "Prepare to meet thy God."

1. There is an importance in how we proclaim our message, how do we properly apply winsomeness into how we preach the gospel?
2. How do we keep an assertive and honest nature to our gospel message without being abrasive and condescending?
3. How do we proclaim this tough message in love to lost souls?  
 

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